We know .
WE ADD VALUE. WE SOLVE PROBLEMS. WE UNDERSTAND YOUR BUSINESS CHALLENGES. WE MAKE A DIFFERENCE.
We are people transforming business.
Why work with us
Our multidisciplinary team is made up of designers, engineers, data scientists, developers, entrepreneurs, and more. We believe in collaborative work and we apply Design Thinking and Agile Methodologies as a guide to all our projects.
Our DNA is based around passionately searching for ‘information gaps’ that allow us to create premium products that educate audiences and broaden perspectives.
Our DNA is based around passionately searching for ‘information gaps’ that allow us to create premium products that educate audiences and broaden perspectives.
Our experts help global brands, retailers and retail technology firms solve business challenges with a range of custom advisory services. We apply our knowledge, data and expertise to identify and prioritize the strategies that will enable companies to win in retail.
Understanding the needs, motivations and experiences of customers is our passion. By combining innovative methodology with expertise in qualitative and quantitative data, we deliver holistic customer understanding and business-driving insights that can be translated into action.
Part of Your Team
We are a knowledgeable, responsive and flexible team that will be an extension of yours.
Results Focused
Our insights narratives are accessible and relevant to your research goals. We leverage data visualization to highlight findings that deserve stakeholder attention.
Innovative
We design the methodology that is the right approach to your research question including deploying supporting technology that will best suit the research.
Innovation in business: Development and implementation of innovative solutions to reduce costs, increase profits and generate new business models.
Consulting in Technology: Development and implementation of customized services of Business Intelligence (BI), IT and Internet of Things.
Digital Strategy: Development and implementation of corporate strategy and user experience so that “being digital” and “digital thinking” become intrinsic to the business model.
Outsourcing of professional profiles: Allocation of professionals of UX, UI, Marketing and IT counting with the total support of the omni-funnel with respect to the work accomplished and quality control.
We deliver end-to-end project execution, from preliminary research and concept development to prototyping and implementation. We bridge the gap between user needs, business value and technological viability in order to create new opportunities, products and services. We believe innovation should be a continuous mindset forming an integral part of an organisational culture, resulting from diversity and collaboration.
HOW DO WE GROW DIGITAL LEADERSHIP?
We audit, consult and coach companies throughout their digital journey
We are a team of digital leaders with 20+ years of experience and a unique track record of developing companies and their staff’s digital leadership within a diversity of businesses and situations. We apply our knowledge and experience to partner with companies aiming to grow their digital leadership in an effective and timely manner, aiming for impactful results and sustainable value. We believe in collaborative work and apply Design Thinking and Agile Methodologies as a guide for all the projects we develop.
STRATEGY & PLANNING
Strategic planning and the big picture is where we start. We help clients develop technology and consumer experience roadmaps to drive differentiation, acquire and retain customers, and achieve revenue growth.
TECHNOLOGY AND SOLUTION SELECTION
Most retailers know what they want, but are not sure of the best path to success. We help simplify the decision making process by evaluating and selecting the most viable technology solutions, integrations, and implementations for your business environment.
PROJECT MANAGEMENT
Coming up with the plan, and selecting the best technology are on the first steps to a successful engagement. We work with your team, and any third-party solution providers, to fully manage the project from start to completion.
ONGOING OPTIMIZATION
We understand that business requirements are changing at a rapid pace. To remain competitive, merchants must constantly be evolving and looking ahead. We understand the ever-changing omnichannel retail industry, and will work with your team to remain innovative and unique.
OUR APPROACH.
WE HELP DEFINE PRACTICAL STRATEGIES AND IMPLEMENT EFFECTIVE SOLUTIONS THAT DELIVER REAL RESULTS.
Design thinking and agile techniques: A powerful combination
Design thinking is a creative, empathetic, customer-centric approach to solving problems.1 In the context of format reinvention, design thinking minimizes the risks because it prioritizes customer needs and the customer experience along with the company’s financial goals. It seeks to understand the customer’s perspectives and build solutions around those rather than starting out with a strong hypothesis as to what the solutions should be.
To discern customers’ underlying needs, retailers should intently listen to consumers and closely observe them both inside and outside the store environment (more on that later in the article). In doing so, retailers can incorporate the customer perspective into every aspect of the format redesign. Customers can become co-creators of new features and functionality within the store.
Insights gained through design thinking should inform the specific in-store elements (the “what”) of a format redesign. Agile methodologies should then dictate the process (the “how”). Just like with design thinking, an agile process involves first proactively seeking customer input. The next steps are to generate actionable insights rapidly, test prototypes right away, and then repeat the cycle—thereby delivering results in a much shorter time frame than the traditional process does.
