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Omni-Channel Innovation Agency
We are people transforming business.
Our Omni Approach
Consulting
We deliver Omni-channel Strategy, Digital Transformation, Change management, vendor selection, Training
Solutions
We offer or partner with best-of-breed products to be integral part of your omni-channel strategy and tools to monitor performance and optimizations
Implementation
We build innovative territories, future scenarios, design new products, services & experiences & develop positioning and communication strategies
What is omni-channel in Retail
Omnichannel — also spelled omni-channel — is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.
An omnichannel approach means there’s integration between distribution, promotion and communication channels on the back end.
Omnichannel vs. multichannel
The prefix omni- is from the Latin omnis, meaning all or every. Multi- in multichannel means many. Though omnichannel suggests covering more channels, the omnichannel vs. multichannel distinction goes beyond number.
Why is it important for your Business?
Nowadays, customers hold the power in the market, as they have a vast number of offers to pick from.
Thus, it is not solely your product that allows you to stand out from competitors; it is a customer-centric shopping experience built around your brand to keep customers. Everything from an intuitive order process and payment possibilities to fast delivery has an impact. This augmented service is intangible and requires a lot of effort. It is here that new e-commerce technologies and applications offer solutions.
Today, all well-known brands are represented online by an e-commerce store, shopping apps, marketplaces or even all of these things simultaneously. Every effort is made to acquire more clients online. Here are the trends currently shaping the e-commerce industry
What is the Future of E-commerce?
These are the trendsetting processes at the present time. However, merchants should understand that as technology progresses, there will continue to be transformations in how we interact with and buy goods.
The tech adoption curve helps to evaluate the risks of employing new technologies used in e-commerce. It illustrates the most prominent e-commerce innovations influencing the industry and their level of acceptance by the public.
Our Omni-Funnel Services
In-store Analytics
Using advanced geospatial analytics, retailers can now quantify the true economic value of each of their stores across channels—and they’re uncovering surprising insights.
For decades, retailers have been mining a variety of data sets—point-of-sale information, demographics, market trends, and so on—to learn about customers and serve them better. Today, thanks to the availability of new types and sources of data, it’s possible for retailers to gain a much deeper understanding of consumers and markets. Retailers have access to more consumer-behavior data than they’ve ever had before, in the form of opt-in e-receipt programs and anonymized mobile-phone location data.
The aggregated data can shed light on not just the quantity but also the quality of customer traffic. This information allows retailers to get a detailed picture of how people move and interact within a market, as well as how they behave across both offline and online channels.
Bridging physical / digital word
Omni-channel is the retail model in which all existing channels become completely integrated to offer customers a seamless shopping experience. This retail strategy is empowered by centralized data management, which means that the distinctions among channels, both physical and online ones, are blurred.
As a result, customers can simultaneously use different channels in their shopping process, starting their search at a channel and finish the purchase in another one. They are given chances to create their own preferable shopping routines, which seems to be more attractive to a new generation of consumers in the 21st century. It’s noteworthy that Omni-channel approach can be adopted simultaneously in sales channels, inventory management, and marketing strategy.
Chatbots
Generally speaking a bot is any software that performs an automated task, however we are interested in the class of bots that live online in chat platforms or on social media called chatbots. … A bot is software that can have a conversation with a human in order to create leads, nurture them or support them.
Chatbot Benefits
- Consistent Customer Service
- Lower Costs
- Rapid Responses
Virtual walkthrough
A Virtual Presentation (walkthrough) uses the power of cross-browser technology allowing users to browse virtually into physical business spaces and interact with promotional or any other information the business owner is willing to share with them.
Digital Signage
One of the ways retailers have drawn the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display digital ads, videos, traditional store signage, or any other message you want to relay to customers.
AR / VR
The idea of using VR and AR in commerce could change the future of shopping concept. Just imagine if you could virtually interact and touch items before purchasing them. Both AR and VR apply similar technology, but many confuse the two. Virtual reality builds an entirely new artificial reality while augmented adds only some virtual elements into the real world.
You may think that these things are great now, but the idea of using VR and AR in e-commerce could change the future of online shopping concept. Just imagine if you could virtually interact and touch items before purchasing them. For example, you could virtually try on a dress, feel the fabric, and see how it suits you.
Digital Marketing
We help clients make core transformations in marketing strategy and operations to power growth through digital advantage. Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing.
We work with our clients primarily in three core areas:
- Harnessing digital marketing to transform business effectiveness.
- Optimizing the customer experience across channels.
- Developing and helping implement new growth models.
IOT for retail
Beacons drive retail sales while, at the same time, providing a personalized mobile shopping experience.
Sensors and ubiquitous connectivity, combined with data and analytics, open up new opportunities to innovate products and services and to increase the efficiency of operations. This digitization of the physical world—or Internet of Things (IoT)—creates new value for our clients and for their customers.
Referral Systems
Word of mouth is king. We all know that. An because 80% of WOM happens off-line we need to find ways to systemize that and to bridge with the digital word.
Benefits of Referrals
- Combining referral with loyalty ads-up to customer retention
- Referrals are giving you the most out of every investment you do
- Referrals will give you all the social proof you need
Social Commerce
Social commerce is the use of social networks for online shopping transactions.
Social media is embedded in our daily activities. This fact effectively changes the buyer-seller landscape. Brands stay in touch with their clients via popular social networks to create a personal relationship. More advanced technical features are integrated into social media that are directed to shorten the buying cycle. In the future, the one-click “Buy” button will likely be adopted by most social networks.
e-commerce
Ever since the development of the Internet, the role of technology in the online retail industry has been immense.
Nowadays, customers hold the power in the market, as they have a vast number of offers to pick from. Thus, it is not solely your product that allows you to stand out from competitors; it is a customer-centric shopping experience built around your brand to keep customers. Everything from an intuitive order process and payment possibilities to
fast delivery has an impact. This augmented service is intangible and requires a lot of effort. It is here that new e-commerce technologies and applications offer solutions.
Branding
The internet has upended how consumers engage with brands. For marketers, the old way of doing business is unsustainable.
Consumers still want a clear brand promise and offerings they value. What has changed is when—at what touch points—they are most open to influence, and how you can interact with them at those points. In the past, marketing strategies that put the lion’s share of resources into building brand awareness and then opening wallets at the point of purchase worked pretty well. But touch points have changed in both number and nature, requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.
Our Partners
Your journey starts here
Get in touch and speak with one of our consultants
We are Passionate about Solutions that will bring you more customers in a 360 approach. Solutions with great Return On Investment (aka ROI). Solutions that focus on impactful elements and not implementing technology for the sake of technology but for bringing more sales and supreme user experience (that will also bring more sales)
